Subcategories are another way for customers to identify specific products on your website without searching through products they don’t want. Magento offers the ability for a category to have as many subcategories as needed and they can be accessed by the customer through the categories drop down menu on your site navigation bar. In turn this will make it easier for a customer to find a product they wish for meaning that it is more likely a sale will occur.

To create a subcategory click on ‘Catalog’ on the navigation bar of the backend of your website, then click ‘Manage Categories’. On the left hand side you will be able to see all the categories and there subcategories currently on your website and this is also where you can edit those by simply clicking on them. However, to add a new subcategory, first select the category from the list on the left that you wish to create a new subcategory for, then click on ‘Add New Subcategory’ on the top right hand side of the page. From here all you need to do is fill in the information such a ‘Title’ and also whether the category is active or not, this is whether it will be visible from your website.