Hyvä Theme Goes Open Source — A Huge Win for Magento Merchants and Developers
Big news for the Magento world: Hyvä Theme, the high-performance frontend framework loved by thousands of Magento developers, has officially gone open source and free.
This is not not just a milestone for Hyvä — it’s a major boost for the entire Magento ecosystem, especially for merchants and developers focused on speed, flexibility, and sustainability.
We covered Hyvä here in 2022 pointing out its benefits as a paid theme.
Why Hyvä Changed Everything
When Hyvä first appeared five years ago, Magento frontends were in a bit of a crisis. The old Luma theme was slow and difficult to maintain, while many merchants struggled with the complexity of fully headless setups.
Hyvä offered a better way — a modern, lightweight frontend built with simplicity and performance at its core. Stores running Hyvä regularly report massive improvements in page load times, Core Web Vitals, and conversion rates — all of which translate to better SEO and happier customers.
From our perspective as a Magento hosting provider, Hyvä made it easier for clients to achieve great performance. Faster stores mean fewer server resources, better scalability, and lower overall hosting costs — it’s a win-win.
What the Open-Source Move Means
Starting November 10, 2025, the Hyvä Theme is officially open source under OSL 3 + AFL 3 licenses. That means:
- Free for everyone: Developers, agencies, and merchants can now use Hyvä without paying a license fee.
- Open and flexible: You can modify, redistribute, or even build your own commercial themes on top of Hyvä.
- Community-driven development: Expect faster innovation and broader compatibility with popular Magento extensions.
Hyvä’s other products — like Hyvä Checkout, Hyvä Enterprise, and Hyvä Commerce — remain commercial, which helps fund ongoing development and support.
Why This Is Great News for Our Customers
We’ve always believed that performance starts with great infrastructure and great code. With Hyvä now open source, every Magento merchant — from startups to enterprise — can benefit from a modern frontend that’s both powerful and lightweight.
Here’s what it means for our hosting clients:
- Better site speed, out of the box: Hyvä sites typically need fewer frontend assets and requests, reducing CPU and bandwidth load.
- Easier optimization: Developers can now fine-tune the theme code freely for maximum performance.
- Lower total cost of ownership: No more license fee, less server strain, and reduced dev time — all adding up to better ROI.
- A stronger Magento ecosystem: More developers contributing means more innovation and longer-term stability for the platform.
Our Take
Hyvä’s decision to go open source feels like a full-circle moment. The Magento community has always thrived on openness, collaboration, and technical freedom. This move brings that spirit back in a big way.
We’re already seeing a wave of excitement among agencies and merchants planning to migrate to Hyvä.
If you’re running Magento and haven’t tried Hyvä yet, now’s the perfect time. Combine a high-performance frontend with optimised Magento hosting, and you’ll have the speed, scalability, and control modern eCommerce demands.
The future of Magento is Open — and faster than ever.
Countdown here