Magento is the leading platform in eCommerce with estimates suggesting it is implemented in 1 in 4 online businesses. With the release of Magento 2 in 2015 the development team aimed to ensure its popularity as the leading eCommerce platform.
Magento 2 has been developed from the ground up introducing some significant improvements. There has been a clear focus on ease of use where it has been recognised that not all online businesses have a full dev team at their disposal. With a new layout and dramatic redesign it is both user friendly and mobile friendly.
There are also new features exclusive to Magento 2 including ElasticSearch, used by such sites as Ebay, Github and Wikipedia providing search suggestions and recommendations. It is a powerful, scalable distributed search engine.
Magento 2’s ease of use enables greater efficiency leading to improved productivity. Re-designed to be touch friendly offering you the ability to update products and track sales from your smartphone. Full scale caching has been built in for the first time powered by Varnish significantly improving performance. Managing the backend of your server and your customers experience will be quicker and provide an improved user experience.
It also offers out-of-the-box support of Paypal, Braintree, and Authorize.net helping to improve security. Magento 2 is also capable of running the latest vaient of PHP 7 again adding to faster load times while using fewer server resources.
Magento 2 offers a newly tweaked checkout design with a much sleeker appearence and a wealth of extensions with which you can add and customise your website to meet your specific needs.